Results, read through the ten levers

How to read these results

Read each result as evidence that a lever can move a lot when it is the right lever, not as a forecast. A heating company's season, average sale and buyers are different from a dental clinic's or a design studio's.

What does carry across industries is the logic of the ten growth levers: the chain from being found to being chosen to being recommended is the same for almost every owner-run business, and so is the habit of measuring a lever before and after a change. We list only the metrics that have been published for each business, and we do not add claims about how each was achieved beyond what is public.

Findability: CombiBoiler.ca and Roma Heating & Cooling

Two results that show what happens when the findability lever is weak and then becomes strong.

CombiBoiler.ca reached 300% ROI, more than 300 monthly leads and more than 500 page-1 rankings for combi-boiler keywords. The rankings figure is a findability measure; the leads and ROI figures show that the visibility turned into revenue rather than just traffic.

Roma Heating & Cooling achieved 400% organic traffic growth in 12 months. Organic traffic is a pure findability measure: more of the right people finding the business through search without paying per click.

What transfers: if your self-assessment scores findability at 2 or lower, and your conversion levers are healthy, visibility can be one of the largest levers you have. If conversion is weak, fix that first, as our guide to reading your score explains.

Offer and reputation: GasBoilers.ca

A result that shows a new offer built as its own focused business, with proof attached.

GasBoilers.ca is a gas-boiler division built for CANRO Heat. Its reach covers 26+ communities in British Columbia, and its Google profile shows 5.0★ from 76+ Google reviews.

Two levers are visible here. The first is offer and customer focus: rather than burying one service among many, a single, clearly defined offer was given its own home. The second is reputation: a steady body of public reviews that a nervous first-time buyer can read.

What transfers: a business with one especially profitable service can sometimes grow faster by giving that service its own clear offer. And reviews are a lever you can work on deliberately, with a routine rather than luck.

Numbers: HVACDeal.ca

A result framed in the language of the numbers lever: return on spend.

HVACDeal.ca produced more than 500 leads at a 12:1 ROI. A return ratio is only knowable when spend and resulting revenue are both tracked, which is exactly what the numbers lever asks for.

What transfers: if you cannot say what your marketing returned last year, you cannot tell whether to spend more or less. The fifth statement on the numbers lever in our self-assessment exists for this reason.

Speed: BCWide.ca

A result that shows how fast lead flow can change once the right levers are working.

BCWide.ca tripled its leads in 90 days. Ninety days is about one re-score cycle in our approach, which is why we suggest re-scoring each priority lever after a quarter.

What transfers: a quarter is long enough to see whether a change is working. If a priority lever has not moved in 90 days, change the actions.

What these results do not show

They do not show results in other industries, and they do not promise anything. We do not have published case studies outside heating, and we will not imply otherwise. When you talk to Ali, he can explain how the levers usually behave in a business like yours, and what the growth diagnostic would look for. To start that conversation, see the contact page.