These answers cover the questions owners most often ask before getting in touch. If yours is not here, call, text or email and ask; you will get a straight reply. For background on the method itself, start with the ten growth levers, and for the figures behind the fees, see the pricing page.
Frequently asked questions
What does it cost to work with you?
The self-assessment is free. Review sessions are billed at $175 to $350 an hour, projects such as the diagnostic run from $3,500 to $25,000 at a fixed price, and monthly retainers run from $2,500 to $12,000. Canadian clients add GST/HST by province.
Is there a long-term contract?
No lock-in. Sessions and projects end when the work is delivered, and retainers can be stopped. The notice period and any other terms are written into your proposal before you start.
How long does a diagnostic take?
It depends mostly on how quickly your records come together. When exports are easy, it moves quickly; when they are scattered, it takes longer. The schedule is set in writing in your proposal.
We tried a marketing agency before and it did not work. Why would this be different?
Most agencies work on one lever, usually findability. If your real problem was response, closing or offer, more visibility could not fix it. The diagnostic looks at all ten levers first, so the fix matches the problem.
Who owns the accounts, data and documents?
We recommend that every account, from your Google Business Profile to your analytics and ad accounts, is in your company's name. Reports and plans written for you are yours to keep. Ownership is spelled out in your proposal.
Can you promise results?
No, and you should be wary of anyone who does before seeing your numbers. What we commit to is a clear, evidence-based view of your levers and a plan with measures you can check yourself.
How will I know whether it is working?
Each priority lever gets one measure and a baseline, such as share of calls answered or quotes won. You re-score in 90 days and compare. If the number has not moved, the actions change.
What reporting do I get?
A written report at the end of a diagnostic, a written plan for a focused project, and a short monthly note on retainers covering scores, decisions and owners.
Do you work with businesses in my province?
Yes. We work with owners in all ten provinces and three territories, with consultations by video call or in person, plus phone, text, email and shared documents.
What size of business is this for?
Mostly owner-run businesses, from a sole practitioner to a company with a few locations. The self-assessment works at any size; the paid work suits businesses with at least a few months of history to examine.
Do you give legal, tax or accounting advice?
No. We are business and marketing consultants. When a lever touches legal, tax, accounting or financing questions, we will say so and suggest you take it to a licensed professional.
Do I need to do the self-assessment before calling?
It is not required, but it makes the free consultation far more useful. It takes about forty minutes and gives us a shared starting point.
Will I talk to a salesperson?
No. You talk to Ali Sedighi, who leads the work himself.
About the self-assessment
It is free, printable and works on its own. You tick 50 plain statements on paper, five for each lever, and total a score out of 50. There are no fields to type into and nothing is sent to us. The point is to get an honest picture of your own business in under an hour, whether or not you ever hire anyone.
The most common question is whether to score generously. Do not. Tick a box only if the statement is true most weeks, today. Owners who score from memory usually end up one or two points too high on several levers, which is why the paid growth diagnostic checks each score against records.
About fees and contracts
Our fees follow the Sedighi.ca consulting rate card, and every engagement is quoted in writing first. Hourly work runs $175 to $350 an hour, projects $3,500 to $25,000, and retainers $2,500 to $12,000 a month, all in Canadian dollars plus GST/HST at your province's rate. The first 30-minute consultation is free.
There is no lock-in. If a question about terms, notice periods or anything else matters to you, ask for it in the proposal; anything not in writing should not be assumed.
About results
We do not promise outcomes, and we do not borrow other people's. The figures on our results page are results from our HVAC work, each tied to a named, live business. They show that a lever can move a lot once it is the right one, and they are not a forecast for your industry.
What we can say confidently is how results get measured: one number per priority lever, a baseline on day one, and a re-score after a quarter. If you can read those numbers yourself, you never have to take our word for progress.
About past bad experiences
Many owners come to us after paying for marketing that did not move revenue. Usually the marketing was not the problem; the lever was. Visibility work cannot fix unanswered calls, unclear offers or quotes nobody follows up. That is why the diagnostic looks at all ten levers before recommending any spend, and why many of the fixes in a focused plan are routines rather than purchases.
How we work with you
Consultations happen by video call or in person, and the analysis runs on shared documents, wherever you are in Canada. The evidence a diagnostic needs, such as phone logs, analytics exports, quotes and monthly summaries, lives in software, not in a filing cabinet. Sharing it through read-only access or exports is quick and leaves you in control of what we see.
It also means time zones matter more than distance. Our hours are Pacific, so owners in Atlantic Canada often prefer morning calls their time, and owners in British Columbia often prefer the end of the day. Say what suits you when you get in touch. The areas we serve page explains how the levers tend to behave in different parts of the country.
About what happens after a project
When a project ends, the plan and the measures stay with you. You can carry on alone, re-scoring every quarter with the free scorecard, or move to monthly check-ins if you want a standing advisor. Some owners come back once a year for a fresh diagnostic, because fixing two levers usually exposes the next two. There is no expectation either way, and no follow-up sales calls if you decide to go it alone.
Still have a question?
Ask it directly. The contact page explains how to reach us and what to include so the reply can be specific. We usually reply within one business day.